Many Canadians know about Five Guys, but it’s not really the go-to fast food burger joint for many. Currently, the branding is very basic so using cyan and black as the main brand colours gives it a very visually distinct look that is also eye-catching and fun. Inspired by the Gen-Z and Gen-Alpha’s current and past interest in books like Percy Jackson, the wings give the brand a whimsical flair and fun personality that they’ll enjoy.
