Flow is one of those rare brands that really walk the walk. They say that they are sustainable and care for the environment, and they truly mean it. With the big idea of, Flow: one with nature, I thought a collaboration with Chia Pet would align well with the brand, and give our ages 20-27 target demographic a blast from the past (I can tell you, my peers enjoyed the nostalgic collab). The headline copy is a play on Chia Pet’s iconic jingle, “ch-ch-ch-chia''. With Russell Westbrook having a solid fanbase as well as already being a celebrity partner with Flow, he was the perfect person for the job.
CW: Aysha Addus, Frances Bruce
ST: Samantha Amaral
